JackRabbit Clothing is proud to present ‘chromatic’, our S/S ‘17 collection. Embracing color theory, ‘chromatic’ uses monochromatic backdrops with impactful inclusions of color to complete each piece.
Each item in the collection plays with a different concept about color. Our ‘Mixed Breed’ t-shirt superimposes a design in CMY process inks that mix when they overlap to create new colors. The matching ‘Different Strokes’ long sleeve and ‘Chromatic’ shorts are inspired by the classic idea of the ‘blank canvas’ and mimic the effect of brush strokes. Lastly, the standout piece of the collection is our ‘True Colors’ t-shirt, which features a color changing thermochromic ink. As the floral design on the shirt heats up, the black fades away to reveal a colorful gradient underneath. Every piece of the collection was hand-printed by us in our Connecticut studio.
‘chromatic’ will be released on Friday, June 9th at 12:00 PM EST